Determine Target Audience(s)

Know your audience. Inland and urban paddling trails can offer a variety of recreation options and can be marketed to a wide range of paddlers. Many lakes, creeks and rivers are appropriate for users with minimal experience and offer beginner paddlers a great opportunity to become acquainted with the natural areas near home. Keep trails and navigation simple. Write map information and signage clearly and gear it towards your targeted user group.

Know that your target audience for a potential trail may be dictated by the conditions of the available water body and available facilities.

Look at existing paddling trail and recreation opportunities; determine needs, contact local outfitters and paddling clubs for input.