Communicate the reasons…

We have to do a better job of communicating among ourselves and with the public so we all understand where we are going, why, and what we’re doing to get there. And when we communicate we need to all “speak with one voice”, i.e., all have the same message on a given issue so the recipients of the messages are not confused by different variations of the message. Communication is a 2-way street: don’t forget to listen.